Audiences and chosen demographic

Target Audience

Being a student film we we're keen to make sure that we could reach as many young people as possible, from the age of 15 to around the age of 21. I wanted to make sure that anything in the film was suitible for a target audience of people as young as 15. Before we thought about scripting i made sure of what was deemed appropriate to be veiwed by a 15 year old audience by checking the BBFC website and they defined a 15 as the following:

strong violence

strong language (eg 'f***').

portrayals of sexual activity

strong verbal references to sex

sexual nudity

brief scenes of sexual violence or verbal references to sexual violence

discriminatory language or behaviour

drug taking

To make sure that none of these lines where crossed i also checked how they defined an 18 and this is what they said:

very strong violence

frequent strong language (eg 'f***') and/or very strong language (eg ‘c***’)

strong portrayals of sexual activity

scenes of sexual violence

strong horror

strong blood and gore

real sex (in some circumstances)

discriminatory language and behaviour

Baring this information in mind we have decided to drop most frequent strong language. The
majority of the film is jumpy rather than gory or violent and it leans more towards a psycological thriller rather than a horror since the violence is minimul.


In order to reach our demographic and sevay our target audience we decided to set up a facebook page from which we could get feed back from our followers and post updates about the film and gage the audiences reaction based on likes and comments. We decided that our film needed to be backed by a film company in order to reach more people and gain some valuable credibility, so we founded Pfab our film company, the logo of which can be seen in the banner photo of the facebook page.