Ideas For My Research

The creation of this blog is devoted to the advertising campaign of the film that my group and i are preparing to film and advertise. To create an effective advertising campaign it is important to study other films and how they were advertised. By looking at the viewing figures and how many DVD's were sold compared with another film i would be able to see which advertising campaign was most effective. I have decided to analyse film trailers, posters and magazine covers that share the same genre as the film i am currently making. Three films that i want to look at and study are: The Women In Black, Paranormal Activity 3 and The Blair Witch Project.  I chose these three to get a wide variety of examples of good advertising and because some aspects of each of these films are similar to those in my film. The Women In Black is not just any old horror film, it was also a book and a very successful west end play, this may have played a huge part in its marketing. The main reason i chose women in black is because its so different from the two other films, the reason i chose this is due to the fact that its British and so might is styled differently to the american films. I chose paranormal activity 3 because its very well known and extremely successful, much like the women in black which was the highest grossing British horror film ever. Finally i chose the Blair witch project because it uses some of the same conventions that i will be using in my film, e.g. point of view shots and hand held cameras being used as a part of the making of a documentary. Using examples from these three very successful horror films i think that i could make a marketing campaign that is just as effective.