has clearly got a far lower budget than the films website which is understandable. However that dose not make it any less scary. As for its marketing potential and effectiveness it is obviously very good. The Women in Black has been in the west end for almost twenty years now and is one of the few plays that has been running this long in the west end. The play always gets packed theatres and often gets people coming back to watch again and again, as i have observed when i spoke to lost of people who have seen the show. When ever i ask some one have they seen the women in black on stage and they say yes, more often than not they will have seen it more than once. In a similar way to the play being an advert for the film, the book was an advert for the play. The website conveys what lots of people already know about the play; that its dark scary and has a very minimal set but can still scare people set. The minimal nature of the play is shown in the website as the website isn't very impressive. The website just has the bare essentials, it has information about the play a shop, an education link and of course a link to buy tickets. Which stands out the most at the top, it stands out to draw the attention of the viewer and to make sure they do buy the ticket. http://www.thewomaninblack.com/ Much of what i am talking about can be viewed here. The second thing that stands out the most is the mans face and the name of the play. The name of the play is simple but effective. The word women written in gold with the words 'in black' below it in white demonstrates the use of candles in the play as the words resemble a lit candle. The Final and main point i will make is the trailer embedded into the website, the trailer for the play.
The short nature of the trailer leaves people wanting to see more and know more. It peaks curiosity and gives you goosebumps. The trailer for the play is vastly different to the film as its short snappy and scary. Just seeing the trailer makes me want to see the play again. The way the trailer boasts that its the scariest live performance ever must also be an exciting prospect for a person who has never seen it. Almost everyone has seen a horror film but very few people have actually had it happen live in front of their eyes. The fact that it is real and is actually happening in front of the audience makes it even more scary.
In comparison there is an obvious difference. Where the play is minimal the film wants to show that it is elaborate and just as scary as the live performance. But the play is a great advert for the film as when The women in black is searched into Google, the plays website comes up first. The Films website shows a large expanse of marsh land and then in the distance eel marsh island. Looking at the website is like stepping into a scene from the film, with the sign giving you options to visit different places. It shows a gallery of eel marsh house photos and helps get the viewer involved even more as it has a link to a page that asks people to write a scary story and send it in. This website is designed to make the viewer feel as though they are apart of the story and the landscape. Once the viewer is on the edge of their seat and scared, they watch the trailer. (The film trailer analysis can be viewed in a later post). The trailer link is designed to tip the viewer over the edge and scare them but at the same time peaking their curiosity. The light colours of the marsh and the dark colours of the land gives it a creepy atmosphere. The colour contrast makes it look like the island and especially the cross, has no earthly business being there. There is also the option to tweet, facebook and google + the web page to your friends, which creates a word of mouth and spreads the trailer and the website to even more people.
Although i do not plan on creating a web site for my film i can take some of the aspects of these websites and incorporate them into my poster, magazine cover and even my trailer. I can use the contrasting colours and the technique of making the audience feel apart of the landscape in my posters and most importantly i need to find ways of peaking peoples interest. I could put a dark picture of a face on the magazine cover to get people wondering what its about. The marketing techniques i have observed in the websites may come in handy when creating my own advertising campaign. http://thewomaninblack-movie.co.uk/ This is the website for the movie.
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